The objective of this project was to
design a cohesive and compelling promotional campaign for the Los Angeles 2028 Olympic Games that captures and communicates the bold spirit, determination, and diverse energy of both the city and the Games. Through a range of promotional materials—including banners, posters, stickers, tickets, tote bags, and wristbands—the campaign aims to celebrate athletic excellence, community pride, and the vibrant cultural identity of Los Angeles. The goal is to create visual elements that resonate with both local and global audiences, generating excitement and support in the lead-up to LA28.